MARKETING OF INSURANCE SERVICES. HOW WELL DOES YOUR COMPANY DO IT
Have you ever had a cold call from an insurance company or Agent and the person you spoke to had no idea what they are talking about? Well I had a similar experience from a leading company’s insurance personnel. The people I spoke with seem to be totally lost and had no idea what they were selling to me. Questions I asked them in my quest to understand better seem to rather confuse them and on 3 occasions they all told me they wanted to get more details and call me back. One of them was bold enough to tell me he had no idea what I was talking about and he had not been taught that. Amazed, I picked up the phone to call them back with the hope of getting someone who can be more helpful. It so happened that the best they had were those that called me. This time also I spoke to 3 Agents and they all hanged up on me at a point. So you are to convince someone to put their savings into a life, death, accident and health policies and you tell the fellow you have no idea how it works