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MARKETING OF INSURANCE SERVICES. HOW WELL DOES YOUR COMPANY DO IT

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Have you ever had a cold call from an insurance company or Agent and the person you spoke to had no idea what they are talking about? Well I had a similar experience from a leading company’s insurance personnel. The people I spoke with seem to be totally lost and had no idea what they were selling to me. Questions I asked them in my quest to understand better seem to rather confuse them and on 3 occasions they all told me they wanted to get more details and call me back. One of them was bold enough to tell me he had no idea what I was talking about and he had not been taught that. Amazed, I picked up the phone to call them back with the hope of getting someone who can be more helpful. It so happened that the best they had were those that called me. This time also I spoke to 3 Agents and they all hanged up on me at a point. So you are to convince someone to put their savings into a life, death, accident and health policies and you tell the fellow you have no idea how it works...

ONLINE SHOPPING, AN EXPERIENCE BUILT TO LAST OR A TOTAL SHAM

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So online shopping is becoming if not totally a craze in our part of the world. I’ll say it is part of social advancement which is a good thing. As much as it is a social advancement, I believe you my cherish reader can attest that there are some positives and negatives about it. I see you nodding to that. It makes life super easy if you get the right product or service you’re searching for, the right company to offer and deliver at the “nick of time”. Same way it can be quite frustrating if things do not go well. There are a couple of good online shops out there doing a good job and there are others that are super terrible at what they do. Sometimes not entirely their fault but there should be some measures put in place to manage the situations as they come. They do offer some great stuffs but they have “?” with some of their T&Cs and processes. A very recent experience was when I had challenges with payments after my purchase and needed to get to the team to rectify....

CUSTOMER SERVICE IN THE CALL CENTER - MTN

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Happy New Month to you my wonderful reader. I wish you especially the best in the next half of the year and I wish us a better, more fun, educative and interesting journey ahead. We continue our journey through the call center as planned. Kindly subscribe so you get all future posts. When was the last time you contacted your network provider? Was it to commend them? Make a complaint, enquiry or a request? How would you rate them? Most people will agree to the saying that all the network providers are the same and they do practically the same bad and good things. Not sure of your opinion on that though. I picked up my phone and called one of my providers over the past days for some assistance and the experience was always different. You know in Ghana you can afford to have more than one since they are not always reliable. My experience during every interaction was different. If it is bad, it is super bad and the persons in question do not bother at all. I certainly did no...

CUSTOMER SERVICE IN THE CALL CENTER - ECG

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Good to have you all cherished readers in this month as well. The journey continues still looking at customer service in our industries in Ghana. I am glad to let you know that our focus for the next few months would be call centers from various industries. In this article, we will look at a utility provider and how they respond to us as customers whenever we reach out to them. Tell me, when was the last time you called a call center? How was your experience? Today we look at a major service provider in our country Electricity Company of Ghana (ECG). I believe there is a lot to be said about this company and everyone have their own share of history with them. Our focus is their call center in Accra. So we’re being informed that there is no more “dum sor” but believe me what I experience is more than I did during those times. I called the ECG call center one fine morning because the situation was getting worse and that’s the experience I am sharing today. Hopefully you would ...

A TRIP DOWN MEMORY LANE LOOKING AT CUSTOMER SERVICE IN RESTAURANTS

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I would like to thank you my cherished reader for this wonderful journey for the past six months. I am grateful for all your thoughts and comments and I will be more grateful to always have you to be there for me as well as introducing this blog to others also. Always good to share good stuff with others to benefit from as well. As always said, your feedback is valuable to me and is always appreciated. We have journeyed at least six eat outs in this country and looked at how the customer - the most important person in the business is valued. Some were good, others average and some not good. In all each one was encouraged to do better that they were doing. Before I move on to the next place or possibly next industry as we half the year, I thought I would take a trip down memory lane to find out how well our partners are doing. I was surprised in a good way for some but.... So the good first huh, everyone loves to hear that first. KFC is still doing well in all branches in Accra a...

The Ghanaian and Customer Experience 103

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Hope the month started out well for us. We are still early in the month, believe it will get better if it is not yet. This blog is to recognize employees and employers effort to deliver good customer experience, encourage others to learn from them and do same as well as to keep the company(ies) in question on their toes and ensure the right things are done to deliver nothing short of the best. Shall we continue with our journey we have been on since beginning of the year. If you have missed the earlier ones they are still available for you to read and enjoy. So I went to this popular restaurant on a fine Sunday afternoon. Not too many people in the eating area and a bit quiet but guess what? It took more than 10 minutes for a waiter to approach me. I was given a menu which I actually took a long time to go through because I did not have much to choose from. I actually wanted something different from the normal rice varieties, fries and salads but it did not work out so good. I ...

The Ghanaian and Customer Experience 102

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This blog is to recognize employees and employers effort to deliver good customer experience, encourage others to learn from them and do same as well as to keep the company(ies) in question on their toes and ensure the right things are done to deliver nothing short of the best. So early on this year we heard about Eddy’s Pizza and I promised that others would also be shared whether good or bad.  Well this visit was to a known restaurant in Atomic Junction just before Madina. I came to the point of believing that either customer are not demanding for what we deserve or that our service providers are just taking us for granted without “fear or favor”. In this second place, I had to wait for more than 5 minutes before I was approached by a waiter. He was courteous and did the normal “apology lines” as done always and requested to take my order after handing me a menu. Before we continue I would like to ask you this question. Have you been to a place where the menu is given and ...