CEM: 3 Tips to keep customer’s experience better after every encounter.



CEM: 3 Tips to keep customer’s experience better after every encounter.

More often than not we lose our customers after a few visits to us and we do not pay any particular attention because we get replacements day in day out. This is an issue that is catching up to us pretty fast as professionals and organizations and we must look at it and save us from them.
I am a graduate and professional in the marketing and customer service industry and the heartbeat of the customer is my heart beat and I am all for giving, receiving great and awesome experiences to customers and from organizations respectively.

                                                                http://bit.ly/2fDInSu


Jodi Bailey Gill in an article on “customer experience drivers” published on LinkedIn group page (CEM) highlighted and provided great insight into the topic. She enumerated what you can do to have your customers have a great experience from you.

Another is Entrepreneur on Twitter with an article https://www.entrepreneur.com/article/240273 in Marketing BootCamp with contributions from Tiffany Monhollon speaking to the issue of various ways to keep experiences of customers such that even seasonal customers can be turned into very loyal customers. Go to https://twitter.com/Entrepreneur for more articles to help you and your business.

Based on the articles and my own experiences I would recommend 3 actions that you can take in order to give your customers the kind of experience that would always call them back to you with their friends and family.

·         Put your heart into customer relationships: This time, relationships are more than just get customers to buy, pay up and say good bye with smiles. Relationships must go beyond that and include checks ups and surveys about their feel and experiences they had with you. If necessary take up their contacts and do these follow ups (but try to not bug them with too many phone calls or emails). Once you connect with them from the onset you perform these functions to nurture the relationship by informing them of what new additions, promos and packages you have, come up with reward systems or coupons that would keep them coming back till they are loyal.

·         Focus on quality: As much as winning the customers is a priority what would give way to another visit is when products and services come in good quality. Good quality may not necessarily be costly but it lasts longer. Keep them simple and be honest with them on the details you give out to them about you, your products and services. There should never be an excuse to present lower than the expected quality.

·         Be consistent: You need to be consistent always with your service delivery, your product and service and how you handle your customers. This means that your staff both at the front line and everywhere in the company needs to be trained regularly on how to give the best of services to customers. In order to sustain this and ensure your entire staff is committed to it, you can introduce an award system where customers determine which of your staff gave the best of services. Consistency also comes with the product or service you offer. They should be nothing short of the best at any time in the life of the company. Which also means that there must be proper check systems available always to ensure this is achieved.


From today I encourage you as a professional, business owner to go out there and take these actions to offer your customers exclusive experience and keep them loyal whiles you get new ones on board.




My name is Ivy Zelda Yeboah, a graduate with a Bachelor’s degree in Marketing and currently studying Social Media Marketing online from Northwestern University. I have a lot of experiences in customer service, Marketing and I have the passion in Advertising and Branding and I have studied around those areas. I am a manager in a contact center of a leading Telecommunication in Ghana and I am currently looking forward to new challenges in the same field or other fields of interest. Feel free to contact me on my twitter handle @Gresilda Williams and LinkedIn on http://bit.ly/2fVXNlY (Ivy Akosua Yeboah)

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