5 Tips to make your customers delighted this season
This season especially all we would think of as companies is
getting the customers coming into our shops with their pockets full of cash to
buy things from us. I am not saying that is not good. If I tell you that there
are other ways you can do things differently to get them to buy and buy more as
well as been delighted in us and with what they get from us would you be
interested to know? I thought so.
I present to you some few Tips that you can apply
additionally to make you stand out and be the most preferred company your
customers would like to buy from this season and beyond.
1.
Brainstorm with your
team to offer your customers the best experience: The best is
achieved when you work together as a team. Your entire team needs to be aware
of the decision and how you intend to go with the plan to ensure that the
experiences delivered is the same and best throughout. Allow your team to come
up with various suggestions to choose from, they know the customers best since
they interact with them on regular basis. Once the decision is made, prep the
team on what to do and the various procedures to ensure a smooth implementation
of the plan.
2.
Focus on existing customers: It
is more advisable to put most
of your effort into getting existing customers to buy more instead of putting
all your effort into attracting more new customers. Existing customers are
already in the mood to buy from your company and all they need is a nudge. The
focus on them can also translate in attracting new customers without much
effort but through the current customers. Make it a period to appreciate them
more for their loyalty.
3.
Choose
which days you would like for your promos and figure out the offers
The team should be able to decide whether the offer(s) would
be on daily basis throughout the season or on some particular days. Example can
be from 15th December to 3rd January or 24th,
25th, 26th, 31st and 1st. Once the decision
is taken, the team must decide on the various packages to give on the particular
days. Mostly offers are skewed to the particular celebration ex. Christmas day and New Year day. So
would it be discounts or bundle prices? Would
it be gift packages, Lunch, Dinner, family day out etc? Knowing your customers
would inform you as to which would be the best option.
4.
Make
it easy for your customers to buy
To be unique, appealing and be the most preferred you need
to go the extra mile for your customers. You should be able to make it easier
for your customers to buy from you. This can be right from your website or
social media platforms. Tell the customers what is available on offer, prices, timelines,
and packages and how they can make their orders. The fun part is the “icing on
the cake”, for the periods chosen in (3) above - offer free delivery services, after
sale service and discount packages. Out of these there could be a lot of things
the team can come up with to meet each customer that walks in or make orders in
the comfort of their homes. Think of what extra thing you can do for your best
customers to relief them of the stress to go through traffic to get to you,
spend hours walking through the shop to make picks etc. This is the time to
show your appreciation and make them feel as the “King” they are.
5.
Put a
smile on their faces
If your customers are happy they would definitely come back
again. This is very important in delighting the customer. Aside the other give away
when they buy from you think of an extra thing you can do for them. Send them a
Christmas card and messages with their names, invite them to a company function
for the year end among others. How do you think they would feel?
Imagine you can provide a place where the children can play,
get to meet other kids, face paint, dance and make merry while Mum or Dad is
doing the rest of the shopping. This would be a relief to most parents and
guardians who would appreciate an extra hand in taking care of the children for
some few hours. It would translate into more buys directly and indirectly.
You may have been doing some of them but I urge you to make
a more conscious effort to implement them and you will see the results. By all
means involve your entire team and for once be committed to making your
customers smile and you will smile more.
My name is Ivy Zelda Yeboah, a graduate with a Bachelor’s degree in Marketing and currently studying Social Media Marketing online from Northwestern University. I have a lot of experiences in customer service, Marketing and I have the passion in Advertising and Branding and I have studied around those areas. I am a manager in a contact center of a leading Telecommunication in Ghana and I am currently looking forward to new challenges in the same field or other fields of interest. Feel free to contact me on my twitter handle @Gresilda Williams and LinkedIn on http://bit.ly/2fVXNlY (Ivy Akosua Yeboah)
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