5 Tips to make your customers delighted this season

5 Tips to make your customers delighted this season


 As businesses our main concern is always to sell and make the big bucks. There are a lot of the times we do not stop to think about the “People” we are making the money from.
This season especially all we would think of as companies is getting the customers coming into our shops with their pockets full of cash to buy things from us. I am not saying that is not good. If I tell you that there are other ways you can do things differently to get them to buy and buy more as well as been delighted in us and with what they get from us would you be interested to know? I thought so.
I present to you some few Tips that you can apply additionally to make you stand out and be the most preferred company your customers would like to buy from this season and beyond.


1.    Brainstorm with your team to offer your customers the best experience: The best is achieved when you work together as a team. Your entire team needs to be aware of the decision and how you intend to go with the plan to ensure that the experiences delivered is the same and best throughout. Allow your team to come up with various suggestions to choose from, they know the customers best since they interact with them on regular basis. Once the decision is made, prep the team on what to do and the various procedures to ensure a smooth implementation of the plan.

2.    Focus on existing customers: It is more advisable to put most of your effort into getting existing customers to buy more instead of putting all your effort into attracting more new customers. Existing customers are already in the mood to buy from your company and all they need is a nudge. The focus on them can also translate in attracting new customers without much effort but through the current customers. Make it a period to appreciate them more for their loyalty.

3.    Choose which days you would like for your promos and figure out the offers
The team should be able to decide whether the offer(s) would be on daily basis throughout the season or on some particular days. Example can be from 15th December to 3rd January or 24th, 25th, 26th, 31st and 1st. Once the decision is taken, the team must decide on the various packages to give on the particular days. Mostly offers are skewed to the particular celebration ex. Christmas day and New Year day. So would it be discounts or bundle prices?  Would it be gift packages, Lunch, Dinner, family day out etc? Knowing your customers would inform you as to which would be the best option.

4.    Make it easy for your customers to buy
To be unique, appealing and be the most preferred you need to go the extra mile for your customers. You should be able to make it easier for your customers to buy from you. This can be right from your website or social media platforms. Tell the customers what is available on offer, prices, timelines, and packages and how they can make their orders. The fun part is the “icing on the cake”, for the periods chosen in (3) above - offer free delivery services, after sale service and discount packages. Out of these there could be a lot of things the team can come up with to meet each customer that walks in or make orders in the comfort of their homes. Think of what extra thing you can do for your best customers to relief them of the stress to go through traffic to get to you, spend hours walking through the shop to make picks etc. This is the time to show your appreciation and make them feel as the “King” they are.

5.    Put a smile on their faces
If your customers are happy they would definitely come back again. This is very important in delighting the customer. Aside the other give away when they buy from you think of an extra thing you can do for them. Send them a Christmas card and messages with their names, invite them to a company function for the year end among others. How do you think they would feel?
Imagine you can provide a place where the children can play, get to meet other kids, face paint, dance and make merry while Mum or Dad is doing the rest of the shopping. This would be a relief to most parents and guardians who would appreciate an extra hand in taking care of the children for some few hours. It would translate into more buys directly and indirectly.

You may have been doing some of them but I urge you to make a more conscious effort to implement them and you will see the results. By all means involve your entire team and for once be committed to making your customers smile and you will smile more.





My name is Ivy Zelda Yeboah, a graduate with a Bachelor’s degree in Marketing and currently studying Social Media Marketing online from Northwestern University. I have a lot of experiences in customer service, Marketing and I have the passion in Advertising and Branding and I have studied around those areas. I am a manager in a contact center of a leading Telecommunication in Ghana and I am currently looking forward to new challenges in the same field or other fields of interest. Feel free to contact me on my twitter handle @Gresilda Williams and LinkedIn on http://bit.ly/2fVXNlY (Ivy Akosua Yeboah)

Comments

Post a Comment

Popular posts from this blog

ONLINE SHOPPING, AN EXPERIENCE BUILT TO LAST OR A TOTAL SHAM

Image
So online shopping is becoming if not totally a craze in our part of the world. I’ll say it is part of social advancement which is a good thing. As much as it is a social advancement, I believe you my cherish reader can attest that there are some positives and negatives about it. I see you nodding to that. It makes life super easy if you get the right product or service you’re searching for, the right company to offer and deliver at the “nick of time”. Same way it can be quite frustrating if things do not go well. There are a couple of good online shops out there doing a good job and there are others that are super terrible at what they do. Sometimes not entirely their fault but there should be some measures put in place to manage the situations as they come. They do offer some great stuffs but they have “?” with some of their T&Cs and processes. A very recent experience was when I had challenges with payments after my purchase and needed to get to the team to rectify.
Read more

The Ghanaian and Customer Experience 102

Image
This blog is to recognize employees and employers effort to deliver good customer experience, encourage others to learn from them and do same as well as to keep the company(ies) in question on their toes and ensure the right things are done to deliver nothing short of the best. So early on this year we heard about Eddy’s Pizza and I promised that others would also be shared whether good or bad.  Well this visit was to a known restaurant in Atomic Junction just before Madina. I came to the point of believing that either customer are not demanding for what we deserve or that our service providers are just taking us for granted without “fear or favor”. In this second place, I had to wait for more than 5 minutes before I was approached by a waiter. He was courteous and did the normal “apology lines” as done always and requested to take my order after handing me a menu. Before we continue I would like to ask you this question. Have you been to a place where the menu is given and almo
Read more

The Ghanaian and Customer Experience 101

Image
This blog is to recognize an employee’s effort to deliver good customer experience, encourage others to learn from him and do same as well as to keep the company in question on their toes and ensure the right things are done to deliver nothing short of the best. The company in question today is Eddy’s Pizza and it would be yours tomorrow so I urge you to clean up your house so you are not BUSTED. Whiles customer service has evolved the word over, Ghana is still in the process of fully embracing and working with it to ensure growth and customer satisfaction for customers in the various industries. A year or two back some company names were consistently on the list of bad customer service but I must say that change is coming. We still have more to do and everyone must get involved. Today I share with you a good customer service experience from a lad in a known eat out in Ghana. Being nice to people should come natural to everyone as long as you are a person and
Read more